choycepeterson.com | Step 1: Evaluate Your Business

"I give Choyce Peterson high marks for negotiating with a high degree of integrity in the best interests of the tenants they represent."

- Paul D’Amico, Chief Operating Officer for Triple Point Technology -

"Not only did Jeff know the market, he had a very good network of people he could call on to make things happen. We were able to have a signed lease in 12 calendar days – even though both our CEO and the landlord were out of the country."

- William Latimer, Managing Director for O'Shaughnessy Asset Management -

"We looked at quite a few satisfactory locations, and they did a great job of helping us narrow down our options; the new space is exactly what we were looking for."

- Kurt Strumpf, Chief Operating Officer for eNR Services -

"I was pleased with the amount of effort and information Alan and John were able to gather, enabling us to explore all of the possibilities and make sure we were taking the right space for the right price."

- Paul D’Amico, Chief Operating Officer for Triple Point Technology -

"John put in a lot of effort for us, which is obvious in the results – we realized quite substantial savings with this new lease package."

- John Martin, C.E.O. of Martin Rosner Eleftherion -

"It was a pleasure to work with John and Steve again. Due to our long term partnership, they played a crucial role in assessing our needs and requirements for our new office space."

- Jim Bretschneider, Managing Director of Columbus IT Partner USA -

"In the midst of a complex negotiation with a landlord, I realized I was into a process that required more expertise than I had in my skillset,"

- Kathleen Shelton-Smith, Chairman, Renaissance Capital Corp. -

"This is the third time Choyce Peterson has helped us secure space to accommodate our rapid expansion. Their experience makes them very knowledgeable about the available space and we’re confident we can rely on their judgment and focus our attention on growing our business."

- Kurt Strumpf, Chief Operating Officer for eNR Services -

"John Hannigan guided us through all the negotiations with the landlord and nudged us, as needed, to keep things moving along. I was confident he was on top of all the details, so I could concentrate on the core aspects of our insurance business."

- John Martin, C.E.O. of Martin Rosner Eleftherion -

"Our Choyce Peterson Principal, is of great importance to me because he knows our business as well as his."

- Cynthia Poggiogalle, Senior Manager, Worldwide Real Estate of Pepsi Bottling Group -

"Choyce Peterson says they provide clients with experience, integrity, effort and intelligence, and they certainly do, but I’d add another bullet. They work in partnership with the client."

- Roger Berman, Principal of Bloom & Streit -

"John’s experience was a great source of information for us. He gave us a sense of the going rental rates for other buildings in the area and helped us to understand and avoid the pitfalls of doing a deal like this."

- John Martin, C.E.O. of Martin Rosner Eleftherion -

"Jeff was always there for us, whether it was to negotiate the lease terms, deal with issues with the architect and builder or address issues with the landlord. He was a great person to have on our team."

- Peter C. Kosche of Olin Corporation -

"My father had worked with John Hannigan several years ago and was very pleased. The firm is a class act, and we were happy to call on them again."

- John Martin, C.E.O. of Martin Rosner Eleftherion -

"We were very particular about our requirements and John put in a lot of effort to ensure that we weren’t wasting our time touring offices that would not measure up to our standards."

- Mark McCall, Chief Financial Officer for Lime Rock Partners -

Step 1: Evaluate Your Business

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Step 2: Evaluate Who You Are

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Step 3: Evaluate Your Space

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Step 4: Evaluate Your Building

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Step 5: Evaluate Your Lease

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Step 6: Evaluate Your Alternatives

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Step 1: Evaluate Your Business

Where is your business going from here? Consider the best and worst case scenarios and what that means to your space needs. Keep in mind that every aspect of what you need in a perfect lease has a cost yet that cost can change depending on a building or landlord’s specific circumstances at that time. (click for an example) Often options to expand, or contract can be obtained, but at the expense of other terms for the tenant being less favorable. The opportunity to modify the layout or upgrade the carpet or change walls is more readily obtained from a landlord. As such, it is important to know what the business must have versus what it would like to have in order to determine how well your lease renewal can deliver optimal space while preparing you to understand which aspects have a higher priority in enhancing your financial performance. By understanding this aspect of how space equates to money, you will be able to make a more informed renewal decision.

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