choycepeterson.com | Step 2: Evaluate Who You Are

"John put in a lot of effort for us, which is obvious in the results – we realized quite substantial savings with this new lease package."

- John Martin, C.E.O. of Martin Rosner Eleftherion -

"Our Choyce Peterson Principal, is of great importance to me because he knows our business as well as his."

- Cynthia Poggiogalle, Senior Manager, Worldwide Real Estate of Pepsi Beverages Company -

"My father had worked with John Hannigan several years ago and was very pleased. The firm is a class act, and we were happy to call on them again."

- John Martin, C.E.O. of Martin Rosner Eleftherion -

"It was a pleasure to work with John and Steve again. Due to our long term partnership, they played a crucial role in assessing our needs and requirements for our new office space."

- Jim Bretschneider, Managing Director of Columbus IT Partner USA -

"We looked at quite a few satisfactory locations, and they did a great job of helping us narrow down our options; the new space is exactly what we were looking for."

- Kurt Strumpf, Chief Operating Officer for eNR Services -

"John Hannigan guided us through all the negotiations with the landlord and nudged us, as needed, to keep things moving along. I was confident he was on top of all the details, so I could concentrate on the core aspects of our insurance business."

- John Martin, C.E.O. of Martin Rosner Eleftherion -

"John’s experience was a great source of information for us. He gave us a sense of the going rental rates for other buildings in the area and helped us to understand and avoid the pitfalls of doing a deal like this."

- John Martin, C.E.O. of Martin Rosner Eleftherion -

"This is the third time Choyce Peterson has helped us secure space to accommodate our rapid expansion. Their experience makes them very knowledgeable about the available space and we’re confident we can rely on their judgment and focus our attention on growing our business."

- Kurt Strumpf, Chief Operating Officer for eNR Services -

"I give Choyce Peterson high marks for negotiating with a high degree of integrity in the best interests of the tenants they represent."

- Paul D’Amico, Chief Operating Officer for Triple Point Technology -

"We were very particular about our requirements and John put in a lot of effort to ensure that we weren’t wasting our time touring offices that would not measure up to our standards."

- Mark McCall, Chief Financial Officer for Lime Rock Partners -

"In the midst of a complex negotiation with a landlord, I realized I was into a process that required more expertise than I had in my skillset,"

- Kathleen Shelton-Smith, Chairman, Renaissance Capital Corp. -

"Choyce Peterson says they provide clients with experience, integrity, effort and intelligence, and they certainly do, but I’d add another bullet. They work in partnership with the client."

- Roger Berman, Principal of Bloom & Streit -

"I was pleased with the amount of effort and information Alan and John were able to gather, enabling us to explore all of the possibilities and make sure we were taking the right space for the right price."

- Paul D’Amico, Chief Operating Officer for Triple Point Technology -

Step 2: Evaluate Who You Are

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Step 3: Evaluate Your Space

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Step 4: Evaluate Your Building

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Step 5: Evaluate Your Lease

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Step 6: Evaluate Your Alternatives

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Step 1: Evaluate Your Business

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Step 2: Evaluate Who You Are

Are you a gnat or a gorilla?

Are you the "800 lb gorilla" or the "gnat" in the eyes of landlords? The challenge is that while this requires a realistic assessment as to your size, credit and, to a lesser extent, positive name recognition, it is also imperative to understand the landlord’s perspective. It is absolutely certain most tenants will be more like a gnat to one landlord and a gorilla to another. Everyone agrees that the gnat never gets the gorilla deal and in this soft economy the difference between the two can be astonishing. The hard part is knowing the difference between the two deals and knowing how you are viewed by the landlord. The penalty for getting it wrong is that the gorilla doesn’t know it is a gorilla and gets the gnat deal, or, the gnat thinks it is a gorilla and has painful, contentious negotiations with its landlord while it scratches and screams, inevitably to no avail, “but I’m a gorilla”.

Understand Who You Are
Identify the key factors that have the greatest impact on the Landlord's view of you as a Tenant.

Your Landlord's Perspective
After you have considered the factors defining you as a tenant, apply them to your Landlord's perspective to better understand your negotiating power.

Helpful Resources
Browse our comprehensive contact list of attorneys, architects, contractors, IT companies, security and more.