choycepeterson.com | Understand Who You Are

"My father had worked with John Hannigan several years ago and was very pleased. The firm is a class act, and we were happy to call on them again."

- John Martin, C.E.O. of Martin Rosner Eleftherion -

"We were very particular about our requirements and John put in a lot of effort to ensure that we weren’t wasting our time touring offices that would not measure up to our standards."

- Mark McCall, Chief Financial Officer for Lime Rock Partners -

"Our Choyce Peterson Principal, is of great importance to me because he knows our business as well as his."

- Cynthia Poggiogalle, Senior Manager, Worldwide Real Estate of Pepsi Beverages Company -

"John’s experience was a great source of information for us. He gave us a sense of the going rental rates for other buildings in the area and helped us to understand and avoid the pitfalls of doing a deal like this."

- John Martin, C.E.O. of Martin Rosner Eleftherion -

"John Hannigan guided us through all the negotiations with the landlord and nudged us, as needed, to keep things moving along. I was confident he was on top of all the details, so I could concentrate on the core aspects of our insurance business."

- John Martin, C.E.O. of Martin Rosner Eleftherion -

"Choyce Peterson says they provide clients with experience, integrity, effort and intelligence, and they certainly do, but I’d add another bullet. They work in partnership with the client."

- Roger Berman, Principal of Bloom & Streit -

"We looked at quite a few satisfactory locations, and they did a great job of helping us narrow down our options; the new space is exactly what we were looking for."

- Kurt Strumpf, Chief Operating Officer for eNR Services -

"In the midst of a complex negotiation with a landlord, I realized I was into a process that required more expertise than I had in my skillset,"

- Kathleen Shelton-Smith, Chairman, Renaissance Capital Corp. -

"It was a pleasure to work with John and Steve again. Due to our long term partnership, they played a crucial role in assessing our needs and requirements for our new office space."

- Jim Bretschneider, Managing Director of Columbus IT Partner USA -

"Not only did Jeff know the market, he had a very good network of people he could call on to make things happen. We were able to have a signed lease in 12 calendar days – even though both our CEO and the landlord were out of the country."

- William Latimer, Managing Director for O'Shaughnessy Asset Management -

"Jeff was always there for us, whether it was to negotiate the lease terms, deal with issues with the architect and builder or address issues with the landlord. He was a great person to have on our team."

- Peter C. Kosche of Olin Corporation -

"I give Choyce Peterson high marks for negotiating with a high degree of integrity in the best interests of the tenants they represent."

- Paul D’Amico, Chief Operating Officer for Triple Point Technology -

"John put in a lot of effort for us, which is obvious in the results – we realized quite substantial savings with this new lease package."

- John Martin, C.E.O. of Martin Rosner Eleftherion -

"This is the third time Choyce Peterson has helped us secure space to accommodate our rapid expansion. Their experience makes them very knowledgeable about the available space and we’re confident we can rely on their judgment and focus our attention on growing our business."

- Kurt Strumpf, Chief Operating Officer for eNR Services -

"I was pleased with the amount of effort and information Alan and John were able to gather, enabling us to explore all of the possibilities and make sure we were taking the right space for the right price."

- Paul D’Amico, Chief Operating Officer for Triple Point Technology -

1. Understand Who You Are | 2. Your Landlord’s Perspective | 3. Helpful Resources

Understand Who You Are

As discussed on the previous page, there are many factors contributing to your image and leverage as a tenant –distinguishing you between the gnat and the 800 pound gorilla. Each Landlord will view you differently based on their point of view. However, first you need to understand the key factors of who you are as a tenant in order to apply that to the Landlord’s perspective on the next page.
These key factors have a great affect on the Landlord’s view of a tenant:

Business Life – how long have you been in business?
Credit – the higher the credit, the more attractive you are as a tenant.
Name Recognition – are you a tenant that may help the Landlord attract more tenants?
Industry – how strong is the industry your business is a part of?
Lease Expiration – How much time is left on your lease? If your lease expiration is a few months away, your leverage is greatly reduced.
Buildout – how is your space built out? Is the space old, needing a great deal of upgrades? Does it have a typical office layout or is it built out specific to your needs (where another tenant could not occupy the space in its current state)?
Size of Premises – how large or small is your office space compared to your neighbors, your floor, your building, other tenants
How do you compare to the other tenants in the building?
- Often times we will research a building for our clients by speaking with their neighbors.
- What are the lease expirations of other tenants – will they be vacating a great deal of space in the near future
- How large are their Premises? Are the adjacent or floor neighbors larger than you? Are they large corporations with excellent credit that may look to expand into your space in the future?
- What are your neighbor’s views of the building and/or Landlord – do they have complaints about upkeep, responsiveness, interaction, etc. Are there amenities missing from the building that the majority of the tenants would like?

Once you have considered these factors, you are now ready to look into the Landlord’s Perspective.